Russell Abdo

San Francisco, California, United States

Project Management, Work Requests, Asana Best Practices, Campaign Management

Marketing Campaigns Manager, Asana

Hi there! I'm Russell, and I'm on the Campaigns Team here at Asana. I manage integrated campaigns for our brand and product launches, and am a co-lead for Team Rainbow, Asana's LBGTQ+ Employee Resource Group. Prior to Asana, I ran demand generation programs at another B2B SaaS company.

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I'm beyond excited to be involved with the Asana for Non Profits program! Learning to work in Asana has dramatically changed my productivity, and I'm thrilled to be able to share our best practices with groups like yours.

My expertise are in all things marketing. I've spent time standing up demand gen programs, running paid media, and working in event marketing. I love the cross-functional frenzy that comes with being a marketer, and am thrilled to no longer be tracking work, due dates, and approvals across a handful of tools. Asana has made our campaign launches run more smoothly, and helps us establish a clear process for getting work off the ground.

When I'm not working, you can catch me playing volleyball with my rec team or doing the NY Times crossword.